Little letters from your little one, long before their first hello. Grandparents reply. Baby writes back.
A sweet four-minute form written in your baby's voice: due date, grown-ups, who else loves them, where everyone lives and how baby should look.
On every weekly birthday each person gets their own letter, written just for them, with a portrait of baby floating along.
With "I write back", Gigi and the cousins hit reply and baby answers them by name in the next letter. Every word is saved.
Same baby, same week, written differently for each person. Their words, their nicknames, where they live and how old they are all shape the letter.
A portrait of baby in every letter. Choose a style, then the skin and hair that feel like your family.
Lifelike, straight from the womb
Big cheeks, movie magic
Like a storybook page
Squishy and handmade
Soft, stitched, huggable
Blooming ink, dreamy and rare
Pick Custom and tell us the look: a nursery theme, a favorite art style, a little astronaut. We design a one-of-a-kind portrait set just for your baby. +$40
Every style comes in every skin tone and hair color. Hair stays a soft little fuzz, just like the real thing.
"Howdy" for Gigi in Texas, "wicked" for Grandpa in Boston and an "ope" or two for the cousins in Minnesota.
Built around your due date, easy to change whenever your doctor or midwife moves it.
Questions and stories from the family get a loving answer in the next letter. Nobody gets left on read.
Pre-order a hardcover of every letter, portrait and reply. We make it after baby arrives. $69 plus shipping.
No subscription. Start any week. Includes you two plus two loved ones.
A cozy monthly letter with baby's portrait.
Love it or get a full refund within 14 days.
A letter on every weekly birthday.
Love it or get a full refund within 14 days.
A tiny fun fact every morning plus the big weekly letter.
Love it or get a full refund within 14 days.
Pregnancy doesn't always go to plan. If you ever need to stop, one tap quietly pauses every letter to everyone. No questions and no follow-up emails, ever.
No. Letters share general, fun development facts. Anything about your health is a question for your doctor or midwife.
The week you sign up. We pick up at whatever week you're in and the price is the same.
Update it anytime and every letter adjusts.
Yes. Add grandparents, aunts and uncles or cousins anytime from the private manage link in your letters, $5 each after the first two.
Yes. Choose Custom, describe the look you have in mind and we'll design a portrait set just for your baby for $40.
Yes! A gift checkout is on the way. For now you can sign them up with their due date and loved ones.
Letters keep coming right up to your due date, plus a little extra if baby takes their time. Every letter, portrait and reply stays saved, and if you pre-ordered the keepsake book, that's when we make it.
The sweetest baby shower gift, too.